Volume 02, Issue 7
Published on: July 2026
THE INFLUENCE OF FOOD BLOGGERS ON CONSUMER FOOD CHOICES
Gurleen
Punjab College of Technical Education
Article Status
Plagiarism Passed
Peer Reviewed
Open Access
Available Documents
Abstract
The digital age has seen a significant shift in how consumers make food-related decisions, with food bloggers and social media influencers playing a pivotal role in shaping perceptions and driving purchase behavior. This study investigates the influence of food bloggers on consumer food choices, focusing on two key objectives: (1) examining the impact of food influencers on consumer purchase behavior, and (2) analyzing the role of online reviews in shaping consumer trust and purchase intentions.
A quantitative research design was adopted, using a structured Google Form questionnaire distributed among 205 respondents. The data collected provided insights into consumers’ interactions with food content on platforms such as Instagram, YouTube, and blogs. Results reveal that a substantial portion of consumers follow food influencers regularly and are more likely to try new food products or restaurants based on their recommendations. Moreover, visually appealing content, perceived authenticity, and frequency of engagement significantly influence consumers’ purchasing decisions.
The study also highlights the importance of online reviews and user-generated content in establishing consumer trust. Respondents indicated that detailed, honest reviews often serve as a primary factor in determining whether or not to try a product or service. A clear link was observed between trust in the influencer and the likelihood of purchase, emphasizing that credibility and consistency are essential traits for food bloggers to impact consumer behavior effectively.
Overall, the findings underscore the growing influence of digital food content creators in the modern food marketing landscape and offer valuable implications for brands seeking to leverage influencer marketing to reach and engage target audiences.
KEYWORDS: Food influencers, Purchase behavior, Online reviews, Consumer trust, Social media
A quantitative research design was adopted, using a structured Google Form questionnaire distributed among 205 respondents. The data collected provided insights into consumers’ interactions with food content on platforms such as Instagram, YouTube, and blogs. Results reveal that a substantial portion of consumers follow food influencers regularly and are more likely to try new food products or restaurants based on their recommendations. Moreover, visually appealing content, perceived authenticity, and frequency of engagement significantly influence consumers’ purchasing decisions.
The study also highlights the importance of online reviews and user-generated content in establishing consumer trust. Respondents indicated that detailed, honest reviews often serve as a primary factor in determining whether or not to try a product or service. A clear link was observed between trust in the influencer and the likelihood of purchase, emphasizing that credibility and consistency are essential traits for food bloggers to impact consumer behavior effectively.
Overall, the findings underscore the growing influence of digital food content creators in the modern food marketing landscape and offer valuable implications for brands seeking to leverage influencer marketing to reach and engage target audiences.
KEYWORDS: Food influencers, Purchase behavior, Online reviews, Consumer trust, Social media
How to Cite this Paper
Gurleen, (2026). The Influence of Food Bloggers on Consumer Food Choices. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(7), 1-9. https://doi.org/10.55041/ijcope.v2i7.150
Gurleen, . "The Influence of Food Bloggers on Consumer Food Choices." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 7, 2026, pp. 1-9. doi:https://doi.org/10.55041/ijcope.v2i7.150.
Gurleen, . "The Influence of Food Bloggers on Consumer Food Choices." International Journal of Creative and Open Research in Engineering and Management 02, no. 7 (2026): 1-9. https://doi.org/https://doi.org/10.55041/ijcope.v2i7.150.
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- •Published on: Jul 14 2026
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