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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
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License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 04

Published on: April 2026

THE ROLE OF ARTIFICIAL INTELLIGENCE IN TRANSFORMING HUMAN RESOURCE MANAGEMENT AND SOCIAL MEDIA MARKETING: OPPORTUNITIES, CHALLENGES

AYUSH MISHRA SIDDHANT MISHRA

SHYAM DUBEY

Maharana Pratap Engineering College

Kanpur Uttar Pradesh India
DOI:https://doi.org/10.55041/ijcope.v2i4.292

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Abstract

The contemporary digital landscape is witnessing a profound paradigm shift as Artificial Intelligence (AI) moves from a peripheral technological tool to a core driver of organizational strategy. This study provides an extensive analysis of how AI-driven technologies are simultaneously revolutionizing Human Resource Management (HRM) and Marketing, two traditionally human-centric domains. In the realm of HRM, AI is fundamentally altering the "employee lifecycle" by automating and optimizing critical functions such as automated recruitment screening, data-driven performance management, real-time employee engagement monitoring, and predictive talent retention modeling. By leveraging machine learning and natural language processing, HR departments can transition from administrative roles to strategic partners, using data to anticipate workforce needs rather than merely reacting to them.

How to Cite this Paper

MISHRA, A. & MISHRA, S. (2026). The Role of Artificial Intelligence in Transforming Human Resource Management and Social Media Marketing: Opportunities, Challenges. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i4.292

MISHRA, AYUSH, and SIDDHANT MISHRA. "The Role of Artificial Intelligence in Transforming Human Resource Management and Social Media Marketing: Opportunities, Challenges." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.292.

MISHRA, AYUSH, and SIDDHANT MISHRA. "The Role of Artificial Intelligence in Transforming Human Resource Management and Social Media Marketing: Opportunities, Challenges." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.292.

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References


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  • •Peer Review Type: Double-Blind Peer Review
  • •Published on: Apr 13 2026
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