Published on: June 2026
TRADEMARK PROTECTION IN DIGITAL AND VIRTUAL WORLD
AVNISH YADAV
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Abstract
This Paper examines the evolving nature of trademark protection in the digital and virtual world, with particular emphasis on the adequacy of existing legal frameworks in addressing contemporary challenges. It analyzes key issues such as cybersquatting, keyword advertising, social media infringement, unauthorized use of trademarks in NFTs, and the complexities of trademark use in the metaverse. The study also highlights jurisdictional challenges arising from the borderless nature of the internet, which complicate enforcement mechanisms and legal remedies.
How to Cite this Paper
YADAV, A. (2026). TRADEMARK PROTECTION IN DIGITAL AND VIRTUAL WORLD. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(6). https://doi.org/10.55041/ijcope.v2i6.041
YADAV, AVNISH. "TRADEMARK PROTECTION IN DIGITAL AND VIRTUAL WORLD." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 6, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i6.041.
YADAV, AVNISH. "TRADEMARK PROTECTION IN DIGITAL AND VIRTUAL WORLD." International Journal of Creative and Open Research in Engineering and Management 02, no. 6 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i6.041.
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- •Peer Review Type: Double-Blind Peer Review
- •Published on: Jun 05 2026
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