Published on: April 2026
A STUDY ON IMPACT OF INFLUENCER MARKETING ON CONSUMER PURCHASE DECISION IN COIMBATORE
DEEPA. J THASLEEMA. A
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Abstract
This study examines the impact of influencer marketing on consumer purchase decisions among consumers in Coimbatore city. Using a descriptive research design, primary data was collected from 120 respondents through a structured questionnaire employing a five-point Likert scale. The study analyzes how influencer credibility, trustworthiness, expertise, attractiveness, content quality, and relatability shape consumer trust, engagement, and purchasing behavior. Statistical tools including descriptive analysis, cross-tabulation, chi-square test, correlation analysis, regression analysis, and ANOVA were employed using SPSS
How to Cite this Paper
J, D. & A, T. (2026). A Study on Impact of Influencer Marketing on Consumer Purchase Decision in Coimbatore. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i4.376
J, DEEPA., and THASLEEMA. A. "A Study on Impact of Influencer Marketing on Consumer Purchase Decision in Coimbatore." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.376.
J, DEEPA., and THASLEEMA. A. "A Study on Impact of Influencer Marketing on Consumer Purchase Decision in Coimbatore." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.376.
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- •Peer Review Type: Double-Blind Peer Review
- •Published on: Apr 15 2026
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