Published on: April 2026
CORPORATE STORYTELLING FOR ALIGNMENT: USING STORYTELLING TO COMMUNICATE VISION AND VALUES EFFECTIVELY
Preneetha Bernia A Raghul A.S Rahul Naren R
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Abstract
Companies use storytelling to get everyone on the same page. It helps them communicate their vision and values to employees. We do not know much about how it works. So we did a study to find out how companies use stories to communicate their vision and values. We wanted to know how it helps employees understand and believe in what the company's doing.
We used a mixed-methods approach. This means we looked at a lot of research and also studied four companies in industries. We came up with a model called the Narrative Alignment Framework. It shows how storytelling helps companies get everyone aligned. We found that storytelling works in three ways: it resonates with people it helps them identify with the company. It shows them what the company values.
We also found that leadership authenticity, specificity and narrative consistency are important for making sure the alignment lasts. This study helps us understand how storytelling can be used to lead companies.
How to Cite this Paper
A, P. B., A.S, R. & R, R. N. (2026). Corporate Storytelling for Alignment: using Storytelling to Communicate Vision and Values Effectively. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i4.409
A, Preneetha, et al.. "Corporate Storytelling for Alignment: using Storytelling to Communicate Vision and Values Effectively." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.409.
A, Preneetha,Raghul A.S, and Rahul R. "Corporate Storytelling for Alignment: using Storytelling to Communicate Vision and Values Effectively." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.409.
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- •Published on: Apr 17 2026
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