Published on: April 2026
A COMPARATIVE STUDY OF THE IMPACT OF EMPLOYEE BEHAVIOR ON CONSUMER PREFERENCE: MAYBELLINE NEW YORK VS. REVLON
AVANI SHARMA
MOHIT GUPTA
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Abstract
The global cosmetics industry is no longer merely about the chemical composition of a lipstick or the longevity of a foundation. In the 21st century, it has evolved into a sector driven by "Experience Economy" principles. As digital commerce continues to grow, physical retail spaces have been forced to redefine their value proposition. For brands like Maybelline and Revlon, the retail counter is a theater where the brand's identity is performed by frontline employees (FLEs).
How to Cite this Paper
SHARMA, A. (2026). A Comparative Study of the Impact of Employee Behavior on Consumer Preference: Maybelline New York Vs. Revlon. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i4.504
SHARMA, AVANI. "A Comparative Study of the Impact of Employee Behavior on Consumer Preference: Maybelline New York Vs. Revlon." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.504.
SHARMA, AVANI. "A Comparative Study of the Impact of Employee Behavior on Consumer Preference: Maybelline New York Vs. Revlon." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.504.
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