Published on: April 2026
THE IMPACT OF ESG FACTORS ON INVESTOR PREFERENCES IN THE FMCG SECTOR
T. Navya D. Shirisha K. Sai Teja sree
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Abstract
The growing emphasis on sustainability and responsible investing has significantly transformed the global investment landscape, particularly in emerging economies like India. This study examines the impact of Environmental, Social and Governance (ESG) factors on investor preferences in the Fast-Moving Consumer Goods (FMCG) sector. ESG has emerged as a critical framework that goes beyond traditional financial metrics by incorporating sustainability, ethical practices and corporate governance into investment decision-making.
The research is based on primary data collected from respondents through a structured questionnaire, focusing on investor awareness, perception and behavioural responses towards ESG practices in FMCG companies. The analysis employs descriptive statistics such as frequency and percentage distribution to understand the demographic profile and investment patterns of respondents
How to Cite this Paper
Navya, T., Shirisha, D. & sree, K. S. T. (2026). The Impact of ESG Factors on Investor Preferences in the FMCG Sector. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i4.716
Navya, T., et al.. "The Impact of ESG Factors on Investor Preferences in the FMCG Sector." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.716.
Navya, T.,D. Shirisha, and K. sree. "The Impact of ESG Factors on Investor Preferences in the FMCG Sector." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.716.
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- •Published on: Apr 25 2026
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