Published on: April 2026
THE IMPACT OF DIGITAL LITERACY ON E BANKING CUSTOMER SATISFACTION IN COIMBATORE CITY
Kumutham M
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Abstract
In the is research a dynamic financial service on the environment role of E-banking has a significant position in this filed. The banking sector has reformed, transformed to the all banking sector. The trends of technology in the banking services was made anywhere any time in the world. E banking services had right customer to have all financial services in digit tip. The present research work focus to examine the role of E banking towards customer satisfaction and the employee’s perception in Private Sector Banks in Coimbatore city. The present research is based on Primary and Secondary data collection was used. The data pointer that the customers perception regarding service quality and satisfaction of employee in internet banking services. The present research has attempts to Private sectors banks in respect of HDFC, ICICI and Axis bank. The sample size is 208 using with convenience sampling method for this study. Using with statistical tools such as Descriptive analysis, chi-square, ANOVA, Regression analysis and SEM model. The final result of the study reveal that the sample respondents have more account with private banks. The analysis pointed out that the respondents view that the employees. The respondents were more satisfied from the private sector banks due to providing better services such as friendly environment, internet facility, CRM, ATM, 24x7 customer care and other services also.
How to Cite this Paper
M, K. (2026). The Impact of Digital Literacy on E Banking Customer Satisfaction in Coimbatore City. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i4.194
M, Kumutham. "The Impact of Digital Literacy on E Banking Customer Satisfaction in Coimbatore City." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.194.
M, Kumutham. "The Impact of Digital Literacy on E Banking Customer Satisfaction in Coimbatore City." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.194.
References
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- •Published on: Apr 17 2026
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