IJCOPE Journal

UGC Logo DOI / ISO Logo

International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
Journal Information
ISSN: 3108-1754 (Online)
Crossref DOI: Available
ISO Certification: 9001:2015
Publication Fee: 599/- INR
Compliance: UGC Journal Norms
License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 8

Published on: August 2026

A STUDY ON BEHAVIOURAL FINANCE AND INVESTOR PSYCHOLOGY WITH REFERENCE TO TATA MOTORS AND HONDA MOTORS

KONETI VEERA BABU

Dr N Anil Kumar

Dept of MBA,

Malla Reddy Engineering College and Management Sciences, Medchal, Hyderabad – 501 401.
DOI:https://doi.org/10.55041/ijcope.v2i8.020

Article Status

Plagiarism Passed Peer Reviewed Open Access

Available Documents

Download PDF Review Report

Abstract

Behavioural finance integrates psychology with finance to explain how emotions, cognitive biases, and investor behaviour influence investment decisions beyond traditional financial theories. This study examines behavioural finance and investor psychology with reference to Tata Motors and Honda Motors by analysing behavioural biases such as overconfidence, herd behaviour, loss aversion, anchoring, and emotional influences on investment decisions. The study is based on primary data collected from 100 investors through a structured questionnaire, supported by secondary sources. The findings indicate that investor psychology significantly affects stock selection, risk perception, portfolio management, and investment performance, highlighting the importance of behavioural awareness for rational financial decision-making

How to Cite this Paper

BABU, K. V. (2026). A Study on Behavioural Finance and Investor Psychology with Reference to Tata Motors and Honda Motors. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(8), 1-9. https://doi.org/10.55041/ijcope.v2i8.020

BABU, KONETI. "A Study on Behavioural Finance and Investor Psychology with Reference to Tata Motors and Honda Motors." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 8, 2026, pp. 1-9. doi:https://doi.org/10.55041/ijcope.v2i8.020.

BABU, KONETI. "A Study on Behavioural Finance and Investor Psychology with Reference to Tata Motors and Honda Motors." International Journal of Creative and Open Research in Engineering and Management 02, no. 8 (2026): 1-9. https://doi.org/https://doi.org/10.55041/ijcope.v2i8.020.

Search & Index

Google Scholar Crossref DOI ResearchGate

References


  1. Barber, B. M., & Odean, T. (2001). Boys will be boys: Gender, overconfidence, and common stock investment. Quarterly Journal of Economics.

  2. Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica.

  3. Pompian, M. M. (2006). Behavioral Finance and Wealth Management. John Wiley & Sons.

  4. Shefrin, H., & Statman, M. (1985). The disposition to sell winners too early and ride losers too long. Journal of Finance.

  5. Shiller, R. J. (2003). From efficient markets theory to behavioral finance. Journal of Economic Perspectives.


 

Ethical Compliance & Review Process

  • •All submissions are screened under plagiarism detection.
  • •Review follows editorial policy.
  • •Authors retain copyright.
  • •Peer Review Type: Double-Blind Peer Review
  • •Published on: Aug 05 2026
CCBYNC

This article is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. You are free to share and adapt this work for non-commercial purposes with proper attribution.

View License
Back to Volume 02, Issue 8View All Issues Next Article

← Previous Article

A Study on Behavioural Finance and Investor Psychology with Reference to Tata Motors

Next Article →

A Study on Behavioural Finance and Investor Psychology with Reference to Tata Motors and Honda Motors
Scroll to Top