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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
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ISO Certification: 9001:2015
Publication Fee: 599/- INR
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License: CC BY 4.0
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Volume 02, Issue 8

Published on: August 2026

A STUDY ON STRATEGIC CHANGE MANAGEMENT AND ORGANIZATIONAL DEVELOPMENT IN TATA AIG GENERAL INSURANCE

JODI SOWMYA DR CHUNDI PRASAD

Student of 2nd Year MBA, Malla Reddy Engineering College and Management Sciences, Medchal, Hyderabad – 501 401.

Professor, Dept of MBA in Malla Reddy Engineering College and Management Sciences, Medchal, Hyderabad – 501 401.
DOI:https://doi.org/10.55041/ijcope.v2i8.235

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Abstract

Strategic change management is essential for organizations facing technological advances, changing customer expectations, regulatory requirements, and intense competition. This study examines strategic change management and organizational development at Tata AIG General Insurance, focusing on leadership, communication, employee participation, technology adoption, training, culture, and performance. Primary data were collected from 100 employees through a structured questionnaire, while secondary information supported the study. Percentage analysis was used to interpret responses. The findings indicate that leadership support, effective communication, employee involvement, technology adoption, and training positively contribute to organizational development. The study recommends continuous change planning, employee development, communication, innovation, and strategic sustainability.

How to Cite this Paper

SOWMYA, J. & PRASAD, D. C. (2026). A STUDY ON STRATEGIC CHANGE MANAGEMENT AND ORGANIZATIONAL DEVELOPMENT IN TATA AIG GENERAL INSURANCE. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(8), 1-5. https://doi.org/10.55041/ijcope.v2i8.235

SOWMYA, JODI, and DR PRASAD. "A STUDY ON STRATEGIC CHANGE MANAGEMENT AND ORGANIZATIONAL DEVELOPMENT IN TATA AIG GENERAL INSURANCE." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 8, 2026, pp. 1-5. doi:https://doi.org/10.55041/ijcope.v2i8.235.

SOWMYA, JODI, and DR PRASAD. "A STUDY ON STRATEGIC CHANGE MANAGEMENT AND ORGANIZATIONAL DEVELOPMENT IN TATA AIG GENERAL INSURANCE." International Journal of Creative and Open Research in Engineering and Management 02, no. 8 (2026): 1-5. https://doi.org/https://doi.org/10.55041/ijcope.v2i8.235.

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References


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  • •Published on: Aug 27 2026
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