Digital marketing has increasingly been used by various companies to create brand awareness, customer engagement, visibility on the web, and to grow businesses. This study has sought to analyze the various digital marketing strategies employed by Wiztech Automation Solutions Company and determine their effectiveness in the respondents' view. Key areas covered in this study include SEO marketing, social media marketing, content marketing, email marketing, and online advertising. In the study, a descriptive research approach was used where the data was collected from 66 respondents using a well-structured questionnaire. Convenience sampling technique was used in collecting the primary data. In analyzing the data collected, methods such as percentage analysis, reliability analysis, descriptive statistics, Pearson correlation analysis, and weighted average analysis have been used. From the data analysis, it is clear that 87.88% of the respondents felt that the digital marketing carried out by the company is either good or excellent. 80.31% of respondents felt satisfied or very satisfied with the efforts made by the company in digital marketing. Instagram emerged as the most utilized digital platform while social media marketing was identified as the most effective form of digital marketing carried out. Reliability analysis was done and it showed that Cronbach's Alpha value of 0.814 has been obtained which shows good internal consistency. The correlation analysis shows that there is a highly significant positive relationship between overall digital marketing effectiveness and overall satisfaction (r = 0.475, p < 0.01). Weighted average analysis shows that customer reviews and easy understanding of the information are strong points while responsiveness to online queries is an area which needs improvement.

Keywords: Digital Marketing, Social Media Marketing, SEO, Customer Engagement, Brand Awareness, Online Marketing, Wiztech Automation Solutions.