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A STUDY ON FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR OF NYKAA
Vanshita Bansija Ravi kumar Mishra
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Abstract
This study explores the key factors influencing consumer buying behavior on Nykaa, a leading Indian e-commerce platform specializing in beauty and personal care products. With the rapid growth of digital retail, understanding consumer preferences has become vital for e-commerce success. The research aims to analyze the impact of factors such as delivery speed, convenience, pricing strategies, promotional offers, and product availability on consumer purchase decisions.
A structured questionnaire was used to collect primary data from 100 respondents familiar with Nykaa’s platform. The study adopted a descriptive research design and employed quantitative analysis methods, including percentage-based interpretation and graphical representation of data using tools like MS Excel and SPSS.
A structured questionnaire was used to collect primary data from 100 respondents familiar with Nykaa’s platform. The study adopted a descriptive research design and employed quantitative analysis methods, including percentage-based interpretation and graphical representation of data using tools like MS Excel and SPSS.
How to Cite this Paper
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Bansija, Vanshita, and Ravi Mishra. "A study on factors influencing consumer buying behaviour of nykaa." International Journal of Creative and Open Research in Engineering and Management, vol. , no. , , pp. . doi:https://doi.org/10.55041/ijcope.v2i2.204.
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References
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Ethical Compliance & Review Process
- •All submissions are screened under plagiarism detection.
- •Review follows editorial policy.
- •Authors retain copyright.
- •Peer Review Type: Double-Blind Peer Review
- •Published on: Feb 20 2026
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