The Small and Medium Enterprise (SME) sector plays a crucial role in India's economic development by generating employment opportunities, fostering industrial growth, and contributing significantly to exports. Among the various industrial sectors, cotton textile SMEs constitute an important segment of Karnataka's manufacturing economy. In an increasingly competitive business environment, effective marketing practices have become essential for improving market reach, enhancing customer satisfaction, and sustaining business growth. The present study examines the marketing practices adopted by cotton textile SMEs in Karnataka. The study focuses on product strategies, pricing policies, promotional activities, distribution channels, branding initiatives, and customer relationship management practices adopted by these enterprises. Based on secondary data collected from research articles, industry reports, government publications, and academic sources, the study identifies the major marketing approaches followed by cotton textile SMEs and evaluates their contribution to business performance. The findings reveal that a combination of traditional and modern marketing practices helps SMEs strengthen their competitive position and improve long-term sustainability.

Keywords: Marketing Practices, Cotton Textile SMEs, Karnataka, Product Strategy, Promotion, Branding, Customer Relationship Management.