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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
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ISO Certification: 9001:2015
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License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 8

Published on: August 2026

A STUDY ON PERCEPTION AND SATISFACTION OF CONSUMERS WITH REGARD TO FMCG PRODUCTS IN CHENNAI CITY

Dr.S.DHARMALINGAM N.SARAVANAN

Vivekanandha College of Arts and sciences for Women [Autonomous], Elayamapalayam, Tiruchengode

Valtech Ranga Sanku Arts College,Avadi,Chennai.
DOI:https://doi.org/10.55041/ijcope.v2i8.133

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Abstract

The fast-moving consumer goods (FMCG) industry makes a significant contribution to India's GDP expansion. The FMCG sector currently accounts for the fourth largest share of the Indian economy and employs about 3 million people. The FMCG industry in India has been expanding at a steady rate over the years due to given rising brand awareness, swelling youth population, and rising disposable money amongconsumers. The purpose of this research project is to examine consumer satisfaction with FMCG items. The study's initial goal is to examine the socioeconomic background of responders, examining what influences FMCG product purchases, assessing brand awareness, and FMCG brand recognition in relation to products and also this study shows that location, product pricing, and advertising, as well as social influence and market-wide factors, have a significant impact on consumer behaviour. However, these characteristics' effects vary from one product to another.

Keywords: FMCG, GDP, Product, Price, Place and Promotion

How to Cite this Paper

S.DHARMALINGAM, & N.SARAVANAN, (2026). A Study on Perception and Satisfaction of Consumers with Regard to FMCG Products in Chennai City. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(8), 1-9. https://doi.org/10.55041/ijcope.v2i8.133

S.DHARMALINGAM, , and N.SARAVANAN. "A Study on Perception and Satisfaction of Consumers with Regard to FMCG Products in Chennai City." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 8, 2026, pp. 1-9. doi:https://doi.org/10.55041/ijcope.v2i8.133.

S.DHARMALINGAM, , and N.SARAVANAN. "A Study on Perception and Satisfaction of Consumers with Regard to FMCG Products in Chennai City." International Journal of Creative and Open Research in Engineering and Management 02, no. 8 (2026): 1-9. https://doi.org/https://doi.org/10.55041/ijcope.v2i8.133.

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References


  1. MahaboobBasha A.M. (2016), “A Study on Consumer BehaviourTowards FMCG Goods An Empirical Study with Special Reference to Nellore District of Andhra Pradesh.”

  2. Shashank Singh Chauhan and Singh V.P. (2016), “A Study Of Indian Consumer Buying Behaviour of FMCG Products (With Special Reference of Bathing Soap)

  3. International Conference of Recent innovations in Science Engineering and Management (ICRISEM) August 20, 2016.

  4. International Journal Scientific and Innovative Research 2016, pp.176-182.

  5. techsciresearch.com(Indian FMCG Market 2020 (ASSOCHAM’s FMCG)

  6. slideshare.net/vivekrajdubey/customer-satisfaction-in-fmcg-market

  7. scribd.com/doc/231662708/Project-Report-FMCG

Ethical Compliance & Review Process

  • •All submissions are screened under plagiarism detection.
  • •Review follows editorial policy.
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  • •Peer Review Type: Double-Blind Peer Review
  • •Published on: Aug 15 2026
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