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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
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Peer Review: Double Blind
Volume 02, Issue 8

Published on: August 2026

A STUDY ON PERCEPTIONS OF BRAND PREFERENCE AMONG YOUNGSTERS IN CHENNAI CITY

Dr.P.DHATCHINAMOORTHI Dr.S.DHARMALINGAM

Vivekanandha College of Arts and sciences for Women [Autonomous], Elayamapalayam, Tiruchengode.
DOI:https://doi.org/10.55041/ijcope.v2i8.132

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Abstract

In today's competitive world, readymade garment industries must be aware of their consumers' demands, tastes, and preferences, as well as what they expect from the manufacturer. If we want to stay in the market and establish a competitive edge, we need have this knowledge or a consumer study. After conducting this research, we should be able to understand what customers’ desire from a brand, why they switch over to another brand, and what circumstances push them to switch to other competitors' branded clothing. By analyzing these, the company can develop strategies based on what the customer wants and satisfy the consumer's desire to purchase the same company's products, which will be beneficial for the company. The goal of this study is to look at the perceptions of Chennai young regarding brand clothing preferences and purchasing habits.

Keywords: Youngsters, Habits, Competitors and Brand

How to Cite this Paper

P.DHATCHINAMOORTHI, & S.DHARMALINGAM, (2026). A Study on Perceptions of Brand Preference Among Youngsters in Chennai City. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(8), 1-9. https://doi.org/10.55041/ijcope.v2i8.132

P.DHATCHINAMOORTHI, , and S.DHARMALINGAM. "A Study on Perceptions of Brand Preference Among Youngsters in Chennai City." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 8, 2026, pp. 1-9. doi:https://doi.org/10.55041/ijcope.v2i8.132.

P.DHATCHINAMOORTHI, , and S.DHARMALINGAM. "A Study on Perceptions of Brand Preference Among Youngsters in Chennai City." International Journal of Creative and Open Research in Engineering and Management 02, no. 8 (2026): 1-9. https://doi.org/https://doi.org/10.55041/ijcope.v2i8.132.

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References


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  • •Peer Review Type: Double-Blind Peer Review
  • •Published on: Aug 15 2026
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