This study examines pricing strategy and profitability behaviour in the Indian wire mesh industry with specific attention to how selling price decisions, product mix, input cost volatility, and customer-channel structure influence business performance. The paper adopts a quantitative and analytical approach and uses realistic projection values to construct an MBA-level industry model for the five-year period from FY 2020-21 to FY 2024-25. The analysis covers representative product categories such as welded mesh, chain-link mesh, woven mesh, crimped mesh, hexagonal mesh, and industrial screening mesh. It evaluates revenue growth, contribution margin, gross profitability, operating profit, return on capital employed, and break-even position under different pricing conditions. The projected results show that firms relying only on cost-plus pricing face weaker profitability in highly competitive segments, while businesses adopting value-based and segment-based pricing achieve stronger margin stability. The study further indicates that raw material cost escalation has a sharp effect on profit performance unless supported by timely price revision and channel discipline. Overall, the paper concludes that strategic pricing, product differentiation, and working-capital control are essential for sustainable profitability in the Indian wire mesh industry.