Published on: April 2026
CONSUMER BUYING BEHAVIOR AND FACTORS INFLUENCING PURCHASE DECISIONS
Shrushti S. Zodge
Prof. Kanif Satav
Article Status
Available Documents
Abstract
This study investigates consumer buying behaviour and the factors influencing purchase decisions in the cosmetics and wellness sector, with special reference to Navami Wellness. The research aims to understand how consumers select products and what key elements affect their decision-making process. A descriptive research design was adopted, and both primary and secondary data were used. Primary data was collected through structured questionnaires administered to respondents in Pune city, while secondary data was obtained from journals, websites, and previous studies.
How to Cite this Paper
Zodge, S. S. (2026). Consumer Buying Behavior and Factors Influencing Purchase Decisions. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i4.707
Zodge, Shrushti. "Consumer Buying Behavior and Factors Influencing Purchase Decisions." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.707.
Zodge, Shrushti. "Consumer Buying Behavior and Factors Influencing Purchase Decisions." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.707.
Search & Index
References
- Prabha, S. L., & Sindhuja, M. (2022). A Study on Buying Behaviour of Consumers Towards Organic Cosmetic Products in Madurai City. Shanlax International Journal of Arts, Science and Humanities, 9(S1), 36–40.
- Philip Kotler, & Kevin Lane Keller (2016). Marketing Management (15th ed.). Pearson Education.
- R. Kothari (2004). Research Methodology: Methods and Techniques (2nd ed.). New Age International Publishers.
- Leon G. Schiffman, & Leslie Lazar Kanuk (2010). Consumer Behaviour (10th ed.). Pearson Prentice Hall.
- S. Ramaswamy, & S. Namakumari (2018). Marketing Management: Indian Context and Global Perspective. McGraw Hill Education.
- Suja Nair (2013). Consumer Behaviour in Indian Perspective (2nd ed.). Himalaya Publishing House.
- Anute, N., & Deshmukh, A. (2015). Consumer Buying Behaviour towards Cosmetic Products. International Journal in Management and Social Science, 3(7), 25–34.
- Farid, M., Basha, M. B., Saida, K., & Kadir, B. (2020). A Study on the Buying Behaviour of Consumers Toward Cosmetic Products in Large Retail Outlets with Special Reference to Chennai City. International Journal of Psychosocial Rehabilitation, 24(7).
- Mishra, A., Rath, S., & Jena, S. (2023). Impact of Branding on Consumer Buying Behaviour: A Case Study on Cosmetic Industry.
- Jyoti, & Rani, S. (2025). Consumer Preferences and Their Influence on Buying Behaviour for Herbal Skincare Products: Evidence from Haryana. Journal of Advanced Management Studies, 2(4), 34–54.
Ethical Compliance & Review Process
- •All submissions are screened under plagiarism detection.
- •Review follows editorial policy.
- •Authors retain copyright.
- •Peer Review Type: Double-Blind Peer Review
- •Published on: Apr 25 2026
This article is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. You are free to share and adapt this work for non-commercial purposes with proper attribution.