“Consumer Buying Behavior Towards Online Shopping”

Tiwari, Om Ji

doi:https://doi.org/10.55041/ijcope.v2i4.902

Volume 02, Issue 05

Published on: May 2026

“CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING”

Om Ji Tiwari

ROHIT VERMA

Maharana Pratap Engineering College

Kanpur Uttar Pradesh India

DOI:https://doi.org/10.55041/ijcope.v2i4.902

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Plagiarism Passed Peer Reviewed Open Access

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Abstract

Internet marketing has gained remarkable popularity and significance across the globe in recent years. With the rapid growth of internet users in India, online shopping has emerged as one of the most preferred modes of purchasing goods and services. The present study examines the current trends of internet marketing towards online shopping among consumers in India. The main objective of the study is to understand consumer preferences, online buying behavior, payment choices, and the key factors influencing satisfaction in online shopping. The study is based on empirical research design using both primary and secondary data. Primary data were collected through a structured questionnaire from 100 respondents, while secondary data were gathered from books, journals, websites, and published reports. Percentage method, bar diagrams, and pie charts were used to analyze and interpret the data. The findings reveal that online shopping has gained widespread acceptance due to convenience, time-saving, wider product choices, and attractive pricing. Amazon and Flipkart emerged as the most preferred shopping platforms among respondents. Cash on delivery and digital payment methods were found to be the most commonly used payment options. The study concludes that internet marketing plays a significant role in influencing consumer buying behavior and shaping the growth of online shopping in India.

Keywords:

Internet Marketing, Online Shopping, Consumer Buying Behavior, E-Commerce, Digital Marketing, Consumer Preferences, Online Payment Methods, Purchase Decision, Customer Satisfaction, Social Media Marketing

How to Cite this Paper

Tiwari, O. J. (2026). “Consumer Buying Behavior Towards Online Shopping”. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(05). https://doi.org/10.55041/ijcope.v2i4.902

Tiwari, Om. "“Consumer Buying Behavior Towards Online Shopping”." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.902.

Tiwari, Om. "“Consumer Buying Behavior Towards Online Shopping”." International Journal of Creative and Open Research in Engineering and Management 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.902.

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•All submissions are screened under plagiarism detection.
•Review follows editorial policy.
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•Peer Review Type: Double-Blind Peer Review
•Published on: May 06 2026

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