Investment behaviour has emerged as a critical area of study in modern financial research, especially in developing economies like India where financial inclusion is rapidly expanding. This paper examines the relationship between income level and investment behaviour among individual investors. It explores how income influences investment preferences, risk tolerance, and decision-making patterns.

The study is based on primary data collected through structured questionnaires from 100 respondents. Analytical tools such as percentage analysis and chi-square tests are used to evaluate the relationship between income and investment choices. The findings reveal that income level significantly affects investment allocation, diversification strategies, and risk appetite. Higher-income individuals tend to invest in market-linked instruments, while lower- income groups prefer safer options.

The study highlights the importance of financial literacy and structured financial planning in improving investment decisions. It also suggests that policy interventions and awareness programs can help individuals make more informed financial choices.