IJCOPE Journal

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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
Crossref DOI: Available
ISO Certification: 9001:2015
Publication Fee: 599/- INR
Compliance: UGC Journal Norms
License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 05

Published on: May 2026

THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING ON YOUTH BUYING DECISIONS

YOGESH SINGH

DR.RAVIKANT JAISWAL

MAHARANA PRATAP ENGINEERING COLLEGE

KANPUR UTTAR PRADESH INDIA
DOI:https://doi.org/10.55041/ijcope.v2i4.698

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Plagiarism Passed Peer Reviewed Open Access

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Abstract

The significant influence of social media marketing (SMM) on the purchasing habits of the younger generation (Gen Z and late Millennials) is examined in this study. This study finds that peer-generated content, influencer credibility, and visual-centric platforms (like Instagram and TikTok) greatly influence young people's purchasing intentions by examining recent empirical research, theoretical models, and current digital trends. According to the study's findings, social media is now more than simply a medium for communication; it's a key marketplace where the best ways to influence consumer behavior are through authenticity and interactive participation.

How to Cite this Paper

SINGH, Y. (2026). The Effectiveness of Social Media Marketing on Youth Buying Decisions. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(05). https://doi.org/10.55041/ijcope.v2i4.698

SINGH, YOGESH. "The Effectiveness of Social Media Marketing on Youth Buying Decisions." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.698.

SINGH, YOGESH. "The Effectiveness of Social Media Marketing on Youth Buying Decisions." International Journal of Creative and Open Research in Engineering and Management 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.698.

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References


  1. Impact of Social Media Marketing on Buying Decisions among Young Digital Customers

  2. Gen Z Spending Habits & Trends for 2025

  3. 6 Social Media Trends Defining Gen Z's Shopping Behavior

  4. Impact of Social Media on Consumer Buying Behaviour (ResearchGate)

Ethical Compliance & Review Process

  • •All submissions are screened under plagiarism detection.
  • •Review follows editorial policy.
  • •Authors retain copyright.
  • •Peer Review Type: Double-Blind Peer Review
  • •Published on: May 04 2026
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