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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
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Volume 02, Issue 04

Published on: April 2026

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING EFFICIENCY AND WASTE REDUCTION

Alina Naz

Dr. Suresh Kumar Pattanayak

DOI:https://doi.org/10.55041/ijcope.v2i5.268

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Plagiarism Passed Peer Reviewed Open Access

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Abstract

In today’s highly competitive and data-driven business environment, organizations face a major challenge in the form of marketing waste, which refers to the inefficient use of marketing budgets, time, and resources due to poor targeting, lack of personalization, irrelevant advertising, and ineffective decision-making. This waste not only reduces return on investment but also limits the overall effectiveness of marketing strategies. Marketing efficiency has become a critical determinant of organizational success and long-term sustainability. Therefore, this study explores the transformative role of Artificial Intelligence (AI) in reducing marketing waste and enhancing overall marketing efficiency in modern business environments.


The research is based on a conceptual and descriptive analysis of Artificial Intelligence applications in marketing, drawing insights from existing literature and theoretical frameworks. It focuses on key AI technologies such as machine learning, predictive analytics, natural language processing, automation. These technologies are reshaping traditional marketing practices by enabling organizations to make more informed, accurate, and data-driven decisions. Unlike conventional marketing approaches that often rely on intuition and generalized assumptions, AI-driven systems utilize real-time and historical data to identify customer behavior patterns, preferences, and emerging market trends with high precision.

How to Cite this Paper

Naz, A. (2026). The Impact of Artificial Intelligence on Marketing Efficiency and Waste Reduction. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i5.268

Naz, Alina. "The Impact of Artificial Intelligence on Marketing Efficiency and Waste Reduction." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i5.268.

Naz, Alina. "The Impact of Artificial Intelligence on Marketing Efficiency and Waste Reduction." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i5.268.

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  • •Published on: May 08 2026
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