Volume 02, Issue 05
Published on: May 2026
THE ROLE OF SOCIAL MEDIA MARKETING FOR ATTRACTING ATTENTION OF STUDENTS IN ACADEMIC INSTITUTE
Shivali Zatakiya
Dr. Namika Patel
JG University
Article Status
Plagiarism Passed
Peer Reviewed
Open Access
Available Documents
Abstract
The research explores the effects of social media advertisements on student’s perceptions and decision-making about academic institutions. Conducted mainly at JG University in Ahmedabad. the study has a quantitative approach using a structured questionnaire circulated to 100 students through Google Forms. The study intended to analyse how social media marketing influences student engagement, insight, and psychological responses, and how it influences their choices in picking out an educational institute.
The key findings shows that consistent posting, preferably 3–5 times per week, suggestively increases engagement, as well as likes, shares, and comments for institute’s page. Instagram appeared as the most effective platform among students. While content that is both professional and informative gathers the highest trust and satisfaction among potential students. The research investigates places of interest that is a strong online presence and a visually interesting, student fixated content approach positively impacts the institution’s brand image and potential student’s decision-making processes.
The research is inadequate by its small sample size and focus on inner city students. It suggests that the future study should contain more diverse population across multiple regions for broader understandings. The recommendations for academies include increasing posting frequency, varying content arrangements, discovering additional social media platforms such as YouTube, and highlighting informative, relevant, and visually engaging content to improve student engagement and institutional branding.
KEYWORDS:
Social media marketing, academic institutions, brand image, student’s perception, content creation, digital platform.
The key findings shows that consistent posting, preferably 3–5 times per week, suggestively increases engagement, as well as likes, shares, and comments for institute’s page. Instagram appeared as the most effective platform among students. While content that is both professional and informative gathers the highest trust and satisfaction among potential students. The research investigates places of interest that is a strong online presence and a visually interesting, student fixated content approach positively impacts the institution’s brand image and potential student’s decision-making processes.
The research is inadequate by its small sample size and focus on inner city students. It suggests that the future study should contain more diverse population across multiple regions for broader understandings. The recommendations for academies include increasing posting frequency, varying content arrangements, discovering additional social media platforms such as YouTube, and highlighting informative, relevant, and visually engaging content to improve student engagement and institutional branding.
KEYWORDS:
Social media marketing, academic institutions, brand image, student’s perception, content creation, digital platform.
How to Cite this Paper
Zatakiya, S. (2026). The Role of Social Media Marketing for Attracting Attention of Students in Academic Institute. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(05). https://doi.org/10.55041/ijcope.v2i5.492
Zatakiya, Shivali. "The Role of Social Media Marketing for Attracting Attention of Students in Academic Institute." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i5.492.
Zatakiya, Shivali. "The Role of Social Media Marketing for Attracting Attention of Students in Academic Institute." International Journal of Creative and Open Research in Engineering and Management 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i5.492.
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- •Published on: May 15 2026
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